Even though, as a web developer and quasi online marketer, most of my skill revolves around solid SEO principals -- I am infatuated with - and get very excited about the idea of creating viral marketing campaigns. I can't remember the amount of times of gone to bed thinking about how to generate a snowball of leads and traffic online from the push of a button - so to speak. To me, a good viral marketing campaign is akin to winning the lotto. I know that sounds lame, but hey - a viral marketing campaign that succeeds would be infinitely more gratifying than just winning a heap of cash. That's boring (although, I wouldn't say no!).
